Who is your (internal) customer?

It takes more than releasing a product to make it successful — everyone must be involved in selling it.

Rather, look at it as selling your product to that other team.

Product teams must be able to sell the new release to the sales and marketing teams.

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Tyler Mitchell

Tech Advisor | Product/Marketing Coach | 1MITCHELL Mgt. | Former roles: PM @Couchbase @Actian, Exec/Founder @OSGeo, Publisher @LocatePress, Author @OReillyMedia